Lumigent Ad campaign
Lumigent provides the database auditing solutions — designed to ensure the integrity of a company's critical data. It let's lets you know who touched your data, what was changed, and when. So an organization can comply with regulations and meet best practices for IT risk management.

The goal of the Lumigent ads was to identify with the 'pains' of each respective audience at the Executive & DBA levels, and counterbalance it with the Lumigent solution. While the Executive level focuses on the overall Lumigent solution, the DBA level focuses on their Entegra software solution.

The overall look of the ads conveys the sense of importance of protecting your data by using actual data category streams as image masking backgrounds. To further re-enforce the brand, the existing corporate color palette was used, and additional line & border elements were introduced.

Lumigent is very excited about the new ad series, as it will further distinguish them as a leader in database auditing market.

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