Reebok — Greg Norman Collection:
The Greg Norman Collection, a division of Reebok International, Ltd., distributes
a premium brand of distinctive lifestyle sportswear for men and women.
The client wanted their 2005 Fixture Program brochure for a meeting with
potential retailers. They wanted it to maintain the "look and feel" of
their catalog. The catalog featured professional fashion photography of their
products.
Because this piece would have a limited use, the budget for the brochure was
too tight for new photography. The company provided existing digital photos..
The design uses black backgrounds and white frames to enhance the photos. Blocks
of branding colors accent each page. The look is clean and uncluttered. It
reflects the upscale quality of the Greg Norman Collection line of products.
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