Hologic 2005 Calendar:
James Culley, Marketing Manager said, “This is absolutely fantastic. The Calendars are a HUGE hit. Everyone is so excited about what you’ve done."

Hologic is using this calendar as a marketing promotional piece. It was designed so that the core image area can be trimmed out and framed by hospitals to a specific size. The concept we developed for this calendar revolved around the idea of “Imaging solutions designed to grow with you” The calendar is a showcase for Hologic’s Selenia digital x-ray technology. We designed the calendar using x-ray images of water lilies in different stages of growth to chronicle the evolution from bulb to the development of a spectacular flower.

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