BAE Systems IRCM Web Site:
In October 2003, defense contractor BAE Systems of Nashua, New Hampshire, asked
us to develop a campaign which they could use to present to the Department
of Homeland Security for the purpose of winning a contract to develop plans
for anti-missile systems
to defend U.S. commercial planes against shoulder-fired rockets. BAE Systems
is the pioneer in the area of infra-red technology used to thwart missile attacks
on military aircraft. In a post 9-11 world, the need to protect commercial aircraft
from similar attacks is now crucial. 24 companies were asked to make their case
as to why they should be selected for this important work.
After receiving their marching orders, Clementi Associates set about the task
of developing a theme that would be applied to a ‘presentation’ web
site, pocket folder and other marketing materials. Clementi Associates came back
with their creative suggestions in less than a week. The winning theme was, ‘Freedom.
Redefined.’ It spoke to the profound changes in our world since the attacks
on 9-11, and how BAE Systems could be trusted to make air travel safer. In the
week following the selection of the theme, the Clementi team set about designing
and writing content for the web site. Again, we delivered ‘spot-on’ creative
in an incredibly short timeframe.
Clementi Associates is extremely proud of the role it played in this effort.
The creative campaign developed opened the door for BAE Systems to be one of
three companies chosen (the others were Northrop Grumman and United Airlines)
to begin this important work, which could result in BAE Systems procuring a multi-billion
dollar contract to develop the technology to be used on commercial aircraft.
If you have a marketing program that requires ‘spot-on’ creative,
consider Clementi Associates. What we accomplished for BAE Systems is what we
aim for when developing creative content for each and every one of our clients.
Check back soon to experience it live!
If you would like to be put onto our weekly emailing list please contact Paul Clementi at paul@clementi.com.