MKS Identity System:
Featured here is a sampling of some of the branding we established for MKS Instruments. A high level corporate brochure is featured on the left and on the right is part of an identity systems manual that showcased product datasheets.

The corporate brochure was one of four that were aimed at different industry sectors. This one was directed at semiconductor fabs. The use of visual metaphors such as the interlocked puzzle pieces suggests the interlocking and integration of different pieces (processes) to execute a clean elegant controlled solution (the arrangement). It also has the suggestion of people/talents behind the scenes that make this happen.

The purpose of the identity systems manual was to clearly define the typography and graphic usage. In addition, we employed schematic measurements to show placement, as well as coded callouts with explanations to ensure that users of the guide could duplicate all future collateral pieces with ease.

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