MKS Direct Mailers:
We developed a series of direct mail pieces for MKS Instruments that followed this format. This self mailer has custom multiple folding panels and a BRM insert card. During our input session with the client, we learned a very important fact, which was that 80% of all prospects who see a demonstration, purchase the equipment . That is a very dramatic statistic, which we knew needed to be the central theme for the direct mail piece we created. Each mailer in the series is targeted at a specific engineering audience who would be in a position to purchase MKS products.

The design is a 6" x 6” square with die-cut round corners. There is a series of die-cut circles in the upper right that successively get smaller, leading your eye in to the MKS logo which resides on the inside center panel. This series of die cut circles show some of the different colored panel backgrounds used inside. The key message is read in stages as the piece is opened, leading the viewer in.

For this particular mailer shown we used our Gas Analyzer product brand pattern in varying states from the cover to the outside folding panels. The pattern itself symbolizes stack emissions. The gentleman shown on the inside center panel at the end of the story line puts the human element into the piece. The expression on his face and his eyes is one of deep thought and riveted interest.

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