Hologic Pri Med Pre-Post Direct Mail:
Hologic wanted a new direct mail campaign for their Pri Med trade shows. They were looking for a new direction with these mailers that also built upon the branding we developed. This series was used for several PriMed shows. The campaign involved pre-show and post-show direct mailers, show guide ad and bag stuffers. The target audience was primary care doctors and group practices. The mailers featured a series of shots of a women 45-50 enjoying an active lifestyle. The pieces promoted Hologic’s bone density assessment solutions. The mailers were very well received by the target audience and by Hologic’s own sales force.

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