Hologic 2002 Annual Report
2003 American Graphic Design Award Winner!

At the time we had completely re-branded Hologic and they wanted their 2002 Annual Report to reinforce the "Clarity of Vision" theme branding we developed. On the cover is a picture of part of a woman’s face and eyes looking out into the future. A visual metaphor of breaking the image into square pixels transitioning to the focused center of the eye was used. The use of square pixels emphasize the technological and digital aspect of Hologic’s products. Other branding elements were used throughout the piece.

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