QuadTech Ad Campaign:
QuadTech, a maker of LCR Meters, Hipot and Ground Bond Testers, Safety Analyzers, Megohmmeters, and Milliohmmeters, asked Clementi Associates to create a trade ad for them. During the input session, both sides agreed upon a single point of difference which could be used as the main message of the company’s ad; a message that will also be central to other upcoming marketing materials, including a corporate brochure, product catalogue, and web site. That message boils down to these four simple words: Extraordinary Products. Extraordinary People. For QuadTech, it really is the people that make the difference. And we were only too happy to create an ad that would tell their audience just that in no uncertain terms.

Naturally, the overall concept for QuadTech's brand ad was to create a look that leveraged their extraordinary products with the great service of their employees. This was achieved by metaphorically identifying a 'live' customer-service representative to the actual product. The idea was that you not only get an extraordinary product, but an extraordinary consumer experience starting from delivery-right out of the box. Since the products are delivered in the exact way shown in the ad, this concept offered a memorable & dynamic solution.

Other branding elements have been established such as the color palette, stylized image treatments, and curved image header. These new elements will be carried through future projects to reinforce the brand.

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