Hologic Selenia Ad Campaign:
Hologic’s branding has been evolving. In this
new series of ads, the look we originally established has been taken a step
further for a higher level of ad. In this new series promoting the Selenia
product, we focus on three areas, Selenia Solutions, Selenia technology, and
Selenia trust and partnership. Each ad uses a visual metaphor and key message
to focus on a different aspect. These ads were also developed to work in spread
format. In addition we developed a new Hologic Corporate ad.
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