Hologic Selenia Ad Campaign:
Hologic’s branding has been evolving. In this new series of ads, the look we originally established has been taken a step further for a higher level of ad. In this new series promoting the Selenia product, we focus on three areas, Selenia Solutions, Selenia technology, and Selenia trust and partnership. Each ad uses a visual metaphor and key message to focus on a different aspect. These ads were also developed to work in spread format. In addition we developed a new Hologic Corporate ad.

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