Hologic Discovery & Fluoroscan Ad Campaign:
These were the first in a series of ads we developed for Hologic that integrated new branding we developed for them. Hologic wanted to move away from the typical product feature trade ad to something more patient oriented. We sought out and selected a variety of images that run the gamut from more traditional to the unusual bordering on humorous. All are targeted at specific audiences. Secondary box elements we developed as part of Hologic’s branding were tied in with the main image to convey the technical end of Hologic’s product.

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